Google Local Optimisation
(local SEO)Google Places Optimisation original “Google Local” is built upon some of the features of Google Map and allows business to add their business to the map. This can help business’s in many way. Many Customers will search Google maps for location and so it is useful for you clients and prospects to see where you are located as oppose to just getting directions without really knowing if you are there or not.
These results stimulate Google on one of two main criteria either;
- A Service based search using a geographic location i.e. “Dentist Luton”
- A service based search i.e. “Dentist” Google then picks up your IP address and will also present you with “local listings” close to the area you are searching from.
innovation on Google Local optimisation
Here at at innovation we have researched and practised local SEO for a number of companies and we feel that the key parts of any local optimisation campaign includes the following:
- Writing the correct listing for Google and Claiming your business.
- Ensuring your website marries up with your Google local information
- Generating citations of for your business to give Google trust on your business details.
- Generating independent reviews of your business through Google and other independent review websites which influence Google Local.
Tracking & reporting
Utilising Google local Search is of course a big advantage for many businesses, we ensure you can track the click to your website by setting up Google Analytic s and adding advanced filters to track how universal search is working for your business.
We have tried and tested methods on working within local SEO, if this is something you are not doing, then you should really look at why not?
For further information please contact one of our innovators.
