Search Plus Your World

Google Search Plus Your World is the latest feature that Google has developed to move further into the world of Social Search.


 

So what is Google Search Plus Your World?

Google’s Definition

Search is pretty amazing at finding that one needle in a haystack of billions of webpages, images, videos, news and much more. But clearly, that isn’t enough. You should also be able to find your own stuff on the web, the people you know and things they’ve shared with you, as well as the people you don’t know but might want to… all from one search box.

Previously your Google Plus friends could recommend or share webpages that they thought would be of interest to you. Moving forward from this Google are continuing in transforming the search results to show more personalised search results using Google Social information. From this the new features are,

  • Personal Results – This enables universal search to show Google+ information. This search could be posts, photos or videos of either yourself or your friends in the Google+ world.
  • Profiles in Search – Soon Google+ profiles will be shown in normal universal search results. Showing a more Social Search results page is what Google is aiming to do.
  • People and Pages – This allows for the discovery of people profiles and Google+ pages including business pages. These pages will be specific to topics or areas of interest.

Mixing all these features together will create Google search results with a twist of Social. In general this new advancement will blend both Search and Social together in a more user friendly manner.

How are these results seen?

At present the only way to see Google Plus Your World is to be logged into a your Google account and use Google.com for searches.

What does it mean for SEO?

At the moment simple answer is that it will have very little impact below 10% of people are logged into Google while completing searches. However from a long term point of view we believe that only time will tell the impact this feature will have on search.

How do I Future Proof myself?

The easiest way to combat against any impact that this may have is to,

  • Google +1 Button – Where possible ensure that the Google +1 Button is on your website in a prominent position. This will allow your visitors to recommend your website to there friends.
  • Google Business Page – Create a Google Business Page that will work with not only your website but your online Brand. This in turn will encourage Google to list your website in ‘Google Search Plus Your World’
Making sure you are ahead of the game will help to ensure that there is a minimal effect when this new features takes effect in the UK.

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