Search, SEO & Marketing
Innovation is specialist Search Engine Marketing consultancy. We have a collective background, in Online marketing, off line marketing, mobile and Project Management.
what is conversion?
Conversion is the science of creating more sales from your website. Focus is on user experience, what makes people buy, what sales objections do you have offline and is your site simple to use and help people to make an action.

Search Engine optimisation (SEO)

“innovation” is company forged from the idea that Internet Marketing should be strategic, innovative and transparent. Incorporated in 2010 from a group of entrepreneurial like minded professionals with the idea:

“ To Provide a service to all our customers whether small SME’s or multinational consortium’s which is both good value, technically excellent and connect our clients to a potential global audience at the click of a button, initially creating excitement but ultimately increasing profits.”

We are not your simple run of the mill SEO Company in the UK who promise results, use trickery with in flexible contract and simply do not provide you with the results.

“innovation” is different we sell with a strategic view, if a SEO Agency or any type of Online Marketing Company offer you a solution which isn’t defined then we wish you the best of luck. We cannot really comment on what another agency may offer you we can advise you what we can offer you.

  • Strategic Online Marketing.

  • Top Level SEO Solutions.

  • Complete Transparency of reporting.

  • Pride of work.

  • Flexible contracts.

innovation as a Search Engine Optimisation (SEO) Company

In Google’s own words “No one can guarantee a #1 ranking on Google” and they are straight to the point when they advise “Be careful if a company is secretive or won’t clearly explain what they intend to do.”

For “innovation” this seems clear and our decade of experience from both client and agency side marketing give us a clear advantage when advising the right solution for you as a company. We can show you:

  • Our previous work and success stories within SEO

  • We keep a keen eye on Google Webmaster guidelines

  • We offer a number of complimentary services such as Pay Per Click and Conversion Optimisation

  • We will discuss our experience within your industry and create a relationship to learn your goals.

  • We will advise what cities, countries we have worked in to apply working methods to your strategy.

  • We are a new company in terms of incorporation, however we have a strong skill set and within an industry that is changing so quickly we feel this is our advantage against older firms with rigid business models and SEO techniques.

  • We have a dedicated team of SEO Experts which will keep in contact by phone, e-mail and regular reporting.

What do we feel are the most important SEO Techniques?

“innovation” is about being innovative online and when it comes to search engine optimisation we feel that the most important SEO methods are to create a worthy website. This means:

  • Good Coding (Compliant)

  • Good Content (Worthy of people discussing or linking to your site)

  • Good Architecture (How your website interlinks)

  • Fast Website (Ensuring your information is served in the quickest possible way.)

What we won’t do is!

  • Buy shadow domains!

  • Put links to your sites on one page websites or doorway pages!

  • Sell you keywords via the address bar!

  • Optimise you site for obscure non traffic keywords!

“innovation” is about quality and transparency of service, we won’t guarantee you listings, however we will explain where your money goes, where are time and resources have been spent and why we made the decisions to move with a certain strategy.

If we sound like the kind of SEO Agency you would like to work with then please contact us.

“innovation the Manchester based SEO Company.”

innovation on Conversion rate Optimisation

Excluding Social media online marketing on the whole consists of two elements “Traffic Generation” and “Conversion”. We help to drive traffic to a website through using SEO Techniques and Pay Per click methods such as Adwords.

However this is only half the battle, the real key is getting the most out of your website when visitors are there.  This involves a number of processes such as:

  • Usability studies

  • A/B Split testing

  • Multivariate testing

  • Cart Abandonment Analysis

  • Analytics studies

  • Funnel Analysis

We firmly believe that there are hundreds of ways to help improve the conversion rate of a website and this can be done with tangible tests where we can clearly the results.

“innovation are conversion rate experts based in Manchester”